If you designed your landing page a masterpiece there are a lot of chances the users will contact you before reading your page. You must use the new extension by the Google AdWords “Message Extension” so they can contact you easily. Message extensions are really taking part in the engagement of users with your landing page. Message extensions are the important part of your landing page. PPC management is also working here as in a standard text ad users may click on your page but the interaction is not always 100%. PPC management is the other side that helps you in some other effective way. If you will use the message extension you will get to know what your users actually want from you.